During Week 3’s loss to Cleveland, New York Jets tailback, Isaiah Crowell ran into the end zone for the second touchdown of the game to give the Jets a 14–0 lead at the time.
For his touchdown celebration, he used the football to imitate wiping his butt, then tossed the ball into the stands.
Isaiah Crowell really did that 💩 pic.twitter.com/KS1Tfq8cxz
— Sports Illustrated (@SInow) September 21, 2018
Crowell was given a flag for the celebration… but he has managed to turn that moment into an endorsement deal, according to NJ.com.
Crowell is now the face of flushable wipes. He posted a photo on Instagram with him and his new favorite toilet paper, Dude Wipes.
The 25-year-old followed the post with the caption, “Thanks to @dudewipes I am now covered. Never leave home without them!”
Shout out to Dude Wipes for pouncing on a marketing opportunity. And hopefully now, Crowell will no longer use footballs to wipe.